Planning Your 2019 Social Media Attack

If you haven’t already started planning then you are too late.  But, as we all know in retail it’s never too late to make that sale.  All it takes is some strategizing and well thought out planning.  Your Social Media strategy should be well thought out and planned, as well.   These are the top 5 things to consider about your Media Game Plan.

1. Advertising Media Library should be created prior to your year. This is the time to schedule your Professional attaché Portrait.  The New Year brings changes and we all look at doing things differently. We change services, we plan, we decide on new things. Be ready! Your clients want to see you attack the year too!

2.   Have Goals set for the Year.  Decide on a monthly and quarterly plan of media posts. This way you can gauge your progress and grow your sites.  As we all learn the algorithms of social media, as humans, we seek patterns.  Your clients will respond to the patterns you send them. So be consistent in your posts. Set patterns of these posts for best results. 

3.  The top five media outlets are Facebook, Instagram, Snapchat, YouTube and  LinkedIn. Arrange a plan that involves all these platforms.

4.  Engage with your clients in Relevent ways. To stay engaged you must first establish a pattern, then keep the pattern interesting. Utilize different mediums. Video clips engage, are relevant, and create lasting imagery content for your clients. 

5.  Maintain a constant presence with your clients. Instead of telling them what you offer, be instead of service to them. Offer them advice from your professional knowledge. This will engage them, and engagement is the first step of the inquiry that leads to sales. 

In order for your targeted clients to request services from you, they have to have already seen you. This pregame strategy exists in every competitive endeavor. We look at the numbers of the previous year and make strategies on where, as a company, we slipped and where we grew. 

The game of Social Media is to always have Professionally created media, readily available previous to the time needed.  Have a plan and execute it. 

Media Headshots Done by Kansas City Phorographers Pimentel Portfolio LLC

Pimentel Portfolio LLC is a Kansas City Based Photography Business. We can be contacted for Portrait and Social Media imagery at (913)687-1464.

Staying Connected to the Creative.

As a Business owner and an entrepreneur there are consistent elements of workflow that must be achieved with every clients Portraits.  As we all know, a successful business must have a consistent product to be achieved repeatedly in order to have what we call “staying power”. 

The rules of workflow for portrait photography, combined with lighting rules and posing rules, all become a language of work in our studio and editing space. And these elements create our ability to our staying power.

Here lies the conundrum; in order to remain in the creative spirit, and to let our ideals flow as a Company, we have to keep igniting our Creative side.  This can be done in many ways.  We find that music, the sister art to the visual arts, is a very impactful way of getting the creative ball rolling.  

 When creating the Artistic piceces it’s easy to just let inspiration flow. And the process becomes more of a release from the workflow of the Portrait side of our business.  These pieces are just the beginning of the creative journey. 

“Symphony of Tides”  

What starts as a simple collage of two Lovers we shot at a lighting seminar, soon became a means of transporting my ideals into a shawdowy dream place; the place I like to think all my artistic ideals live. Using seascapes from a trip to the east coast, a place that signifies freedom for me, and a double-exposed black and white silhouette layered into the image to signify the dualness of two people finding love; all resulted in a true “Symphony of Tides”. 

When I create these images there are no rules, no guidelines, just the pure creative thought-flow that hopefully inspires others to look at things differently.

Kimberly Pimentel is a Photographer and owner of her Kansas City based Portrait Buisness called Pimentel Portfolio LLC.  

In modeling you must always " find your light"

Miley teaches us about ambient highlighting methods-

Miley- hermoine