Planning Your 2019 Social Media Attack

If you haven’t already started planning then you are too late.  But, as we all know in retail it’s never too late to make that sale.  All it takes is some strategizing and well thought out planning.  Your Social Media strategy should be well thought out and planned, as well.   These are the top 5 things to consider about your Media Game Plan.

1. Advertising Media Library should be created prior to your year. This is the time to schedule your Professional attaché Portrait.  The New Year brings changes and we all look at doing things differently. We change services, we plan, we decide on new things. Be ready! Your clients want to see you attack the year too!

2.   Have Goals set for the Year.  Decide on a monthly and quarterly plan of media posts. This way you can gauge your progress and grow your sites.  As we all learn the algorithms of social media, as humans, we seek patterns.  Your clients will respond to the patterns you send them. So be consistent in your posts. Set patterns of these posts for best results. 

3.  The top five media outlets are Facebook, Instagram, Snapchat, YouTube and  LinkedIn. Arrange a plan that involves all these platforms.

4.  Engage with your clients in Relevent ways. To stay engaged you must first establish a pattern, then keep the pattern interesting. Utilize different mediums. Video clips engage, are relevant, and create lasting imagery content for your clients. 

5.  Maintain a constant presence with your clients. Instead of telling them what you offer, be instead of service to them. Offer them advice from your professional knowledge. This will engage them, and engagement is the first step of the inquiry that leads to sales. 

In order for your targeted clients to request services from you, they have to have already seen you. This pregame strategy exists in every competitive endeavor. We look at the numbers of the previous year and make strategies on where, as a company, we slipped and where we grew. 

The game of Social Media is to always have Professionally created media, readily available previous to the time needed.  Have a plan and execute it. 

Media Headshots Done by Kansas City Phorographers Pimentel Portfolio LLC

Pimentel Portfolio LLC is a Kansas City Based Photography Business. We can be contacted for Portrait and Social Media imagery at (913)687-1464.

Marketing Yourself on Social Media

The beauty of today’s Social Media Market is that the world of Facebook and Instagram and Snapchat are FREE. And as a business owner FREE is GREAT. But, no one ever handed out a Manuel on how to market on social media the right  way. 

Here’s our top 5 points to consider when starting your buisness media presence. 

Headshot created by Kansas City Photographers Pimentel Portfolio LLC.

1. Your face is the face of your new Buisness. Get a professional headshot of yourself. Use your headshot for all your media outlets.  It often amazes us when we do sessions for clients and then go to look at thier media links and never see the images they paid for to be made in action.

2.  First appearances are everything !  Your mom used to tell you that and it’s true! As a representative of your business it’s up to you to display professionalism.  Have a professional Social Media Video made for your business.

3.  Be Neutral, Truth Hurts.  Ok this one is a bit political but hang in there. It’s for your own good. Be careful with your posts to be neutral. Don’t take this personally.  It just allows you to reach more customers who want to hire you.  

4. Don’t be repetitive on your media business posts. You know you hate it when a buddy post his football party pics on Facebook and the same one on Instagram. Switch it up a bit. 

5.  Media presence is the knock on the door in today’s selling world. And quite frankly it’s no longer a “Hi! This is me!” But a “ Hi, this is what I can produce for you !” Be yourself and show your stuff!  

The opportunity to grow yourself comes hand in hand with growing your business base. Network, chat, meet and greet as many people as you can. And remember EVERYONE is a potential client. 

Cheers! 

Pimentel Portfolio LLC is an Award Winning, Published, Kansas City based, creative group that specializes in Portraits and  Creating Marketing Profile Videos. 

They can be contacted and inquiries made at  (913)687-1464. 

Women’s Business Portrait should be confident and Powerful.

Your Social Media Image is your first impression to the Business World. And first impressions are key!  Women need to remember that they need a professional Business portrait.  

 Kansas City Professional Photographer Kimberly Pimentel, of Pimentel Portfolio LLC, tells you the top key things to remember when getting a Professional Business Portrait.

1.  Wear solid colors.  You are what you wear, so to speak. Look solid and confident. 

2.  Go to a Professional Photographer to get your Portrait.  We offer quality images that will look timeless and that’s what you want; nothing out-dated or too trendy.

3.  Go with a Photographer that you feel comfortable with.  You want to look your best and feeling your most confident will make your image Powerful, and you need to project that to the Business world to stand out.   

4.  As far as retouching, discuss with your photographer that they do a Business retouch, which is a basic clean up of stray hairs and lint.  You want to remain YOU and confident.   

5. This Image is your calling card. Do not let a selfie be your calling card.   Smile, show your confidence and look Professional.  

With LinkedIn and Professional Liscensing, Media releases, Resumes and Social Networking you have to be on top of your game.  You do not want to portray an unprofessional image as who you are. With the Internet history, we all know images follow us for a long time.  As a professional Woman you need a Professional Portrait.

Call us at Pimentel Portfolio LLC at  

(913)697-1464 to find out how to schedule a Professional Portrait today.